Lots have changed since the moment world’s first postcard was received by Theodore Hook in 1840. Now billions of commercial postcards are sent each year, though the amount is still not as much as the amount of e-mails sent. People have a tendency to ignore e-mails and there your postcard can make a difference and grab attention. They are also an affordable way of direct mailing.
In order to grab attention, you need to have a clear statement and a clear design. Your audience should easily perceive your benefit with a single look, but you also need to make sure your visual stands out. At the same time, you might need to have a specific offer with a time limit, that way your audience will act fast.
But don’t worry about it, we are here to help you with your postcard design as well!